A versatile media professional with over 15 years of experience spanning Television Production, Digital Journalism, and Growth Operations. I specialize in navigating the transition between traditional broadcast and the modern “creator economy.”

My professional journey began in 2009 at the inception of TravelXP, India’s first homegrown HD travel channel. As an Assistant Producer, I didn’t just witness the launch of a network; I helped build its foundation. Over a decisive decade, I mastered the art of 360-degree production—navigating complex filming permissions, managing international logistics, and brokering strategic partnerships with global hospitality leaders to create content for a rapidly growing audience.

As the media landscape shifted, so did my focus. Joining Deccan Chronicle as a Sub-Editor was a lesson in high-velocity journalism. In a newsroom where “fast” was the only speed, I learned to balance high-volume output with meticulous accuracy. During this time, I had the privilege of leading live social media coverage for monumental events, including the 2015 Football World Cup and India’s maiden Mars mission (Mangalyaan).

This digital-first mindset led me to ByteDance (TikTok) during the height of the short-form video revolution. As a Growth and Campaign Manager, I took on the high-stakes responsibility of onboarding creators and executing regional language campaigns, navigating the frontier of what is now the world’s most influential social media ecosystem.