On World Sight Day, McDonald’s India (West and South) launched a new feature on its McDelivery App and website to make it Colour Blind friendly. This initiative, called EatQual 2.0, is part of McDonald’s India’s commitment to improving accessibility and inclusivity for people with disabilities.

While I am personally yet to try the app, reports suggest that the new feature allows colour-blind individuals to select from three colour enhancement options – ‘Green-Red’; ‘Red-Green’, and ‘Blue-Yellow’ – to view the mouthwatering visuals of their favourite products on the McDelivery App and website before placing an order.

The launch of EatQual 2.0 was commemorated with a panel discussion featuring renowned ophthalmologist Dr. Hemalini Samant, photographer and colour-blind individual Aniruddh Kothari, and Arvind R.P., chief marketing officer of McDonald’s India (W&S).

During a panel discussion, the speakers highlighted the significance of accessibility and inclusivity for people with disabilities, and how initiatives like EatQual 2.0 can make a positive impact on their lives.

Dr. Samant spoke about the different types of colour blindness and how they can affect people’s daily lives. She also emphasized the importance of early diagnosis and treatment for colour blindness.

Aniruddh Kothari shared his personal experiences of living with colour blindness, and how it has impacted his life and career. He also 2 about the importance of inclusive design in making products and services accessible to everyone.

The launch of EatQual 2.0 is a welcome step towards making food ordering more accessible and enjoyable for colour-blind individuals in India. It is also a reminder of the importance of designing products and services with inclusivity in mind.